Sponsor Case Study: P&G
•Use and social push of the #BecauseOfMom hashtag by attending guests, celebs and athletes. We estimate a total of around 3 - 3.5 million exposures of #BecauseOfMom and/or @ThankYouMom. Media outlets such as UsWeekly tweeted to over 1.2 million followers.
•Logo exposure on the party photo / media / video wall with over 1200 photos taken
•Logo exposure on prints of the Podium PhotoBooth- over 700 photos taken and 1000 printed on site http://photos.projectphotobooth.com/Gold-Meets-Golden-2014/
•"Thank You Mom" Photo wall (pictures in main Dropbox gallery above), signed by over 120 people, approx. 50% athletes, celebrities and prominent hollywood executives.
•Gift bag placement of Gillette razors in 500 official Golden Globes gift bags.
•Viewing of the P&G PEBU spot and Raising and Olympian reel provided by brand in the party. We estimate approx. 150-200 guests took the time to watch at least 2-3 minutes of the reel and the majority of them then signed the wall and completed a social interaction.
•Slide during commercials at viewing party encouraging people at party to participate in #BecauseOfMom