•Use and social push of the #BecauseOfMom hashtag by attending guests, celebs and athletes.  
Around 3 - 3.5 million exposures of #BecauseOfMom and @ThankYouMom.  Media outlets such as UsWeekly tweeted to over 1.2 million followers. 
•Logo exposure on the party photo/media/video wall with over 1200 photos taken
•Logo exposure on prints of the Podium PhotoBooth- over 700 photos taken and 1000 printed on site
•"Thank You Mom" Photo wall, signed by over 120 people, approx. 50% athletes, celebrities, and prominent Hollywood executives.
•Gift bag placement of Gillette razors in 500 official Golden Globes gift bags.
•Viewing the P&G PEBU spot and Raising and Olympian reel provided by the brand at the party.  Approx 150-200 guests took the time to watch at least 2-3 minutes of the reel and the majority of them then signed the wall and completed a social interaction. 
•Slide during commercials at the viewing party encouraging people at the party to participate in #BecauseOfMom